Ugg Australia boots History
The Ugg Australia story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the Ugg Australia brand began to take shape.Deckers Outdoor Corporation acquired Ugg Australia in 1995. By 1998, the product line had grown to include two boots, four slippers and a few casuals. It was in 1998 that the critical repositioning of uggs took place. The brand was positioned as a high-end luxury footwear brand, made evident by a premium distribution strategy and high-end fashion marketing and communications.
The luxury and comfort of Ugg Australia boots proved to be a perfect fit for the high-end footwear. The media reach expanded into more and more high-end magazine titles. The business continued to grow steadily as the brand recognition increased. To that end, Ugg australia has had no better contributor than Oprah Winfrey.
In 2000, Oprah was sent a pair of ugg australia Ultra boots. She loved the ugg boots so much, she purchased 350 pairs of the sheepksin boots for her entire staff. Oprah then featured the ugg australia Ultra Boot on her well-known "Oprah's Favorite Things" show.
product
The Ugg Australia product platform is directed toward consumers who value luxury, comfort and the highest quality footwear available. Only the finest sheepskin materials are used in the construction of our products - the highest quality leathers and suedes, and of course, the world's finest sheepskin. Ugg Australia is the world's largest purveyor of Grade-A sheepskin. We take great care to ensure that every shoe is going to feel great from the moment our consumer tries it on. We've combined the natural comfort features of plush sheepskin with Poron® memory foam to guarantee a long-lasting comfortable fit.
Sheepskin
Features and benefits of sheepskin
UGG® Australia uses only the best quality exclusively. Twin-faced sheepskin is used in many of our core products. A piece of twin-faced sheepskin has been treated on both the fleece side, and the skin side.
The wool of genuine sheepskin is extremely dense (more-so than any synthetic), which provides for a more comfortable and durable material.
Fleece breathes, wicks moisture away, and allows air to circulate, keeping feet dry.
Sheepskin is naturally water resistant & therefore small amounts of moisture will not seep through or damage it.
Ugg Australia sheepskin is naturally thermostatic & therefore will keep bare feet warm in temperatures as low as -30°F and cool in temperatures as high as 80°F (Sheepskin will naturally insulate by keeping feet warm in the winter & cool in the summer).
The sheep that we use have finer wool & cleaner skin.
Where Ugg Australia boots are Made
There have been a lot of speculations lately as to where genuine ugg boots are made. Below is Deckers Corporation response pertaining to these speculations. This should help answer any questions relating to where real uggs are made:
"We have experienced tremendous growth in Ugg Australia footwear, especially in the ugg australia Classic Collection.The demand has outnumbered the capabilities of both the New Zealand and Australian factories.
Product demand, business growth, and the consistency of manufacturing in Asia have all been determining factors as to why we have moved many of the collections' productions to China.
Though our boots have been manufactured in China for several years, they continue to be made of Authentic Grade A sheepskin from Australia and New Zealand. UGG Australia is part of a United States corporation, yet it was founded by an Australian surfer who brought Australian surfing boots to the United States.
The Ugg Australia name is a registered trademark and refer to the design origin, not the location of the company or manufacturer.
